SPARK Entrepreneurial Forum & Networking Event: Design Thinking
Prof. Ulrich Weinberg, School of Design Thinking, Hasso Plattner Institute (HPI)
Teams working on Life Science projects on their way from idea to product face several challenges. In addition to producing excellent science, they need to prove reliability of results, validate and confirm data, and prototype products out of their ideas. But this is just the beginning; the prototypes need to be tested, conform to regulatory requirements and be clinically validated to meet their ultimate goal of serving unmet patient needs. In order for these products to successfully enter the market, teams need to develop breakthrough business models and innovative strategies. Not to forget protection of the invention and negotiating the best options for funding and partnering. Given the variety of these challenges in many different areas, it becomes obvious that this process benefits from a creative, multidisciplinary approach including people with different skills and multiple areas of expertise. The Design Thinking approach has proven successful in bringing about creative solution-making and reaches beyond the process of developing prototypes of user-centered experience, to offer a holistic strategy on how to collaborate in order to deliver „life-changing“ solutions. How can we use and benefit from this approach for our projects? We will discuss this topic with Prof. Ulrich Weinberg, director of the School of Design Thinking at the Hasso Plattner Institute, who will present the design thinking approach, highlighting the importance of people, place and process. Ulrich Weinberg established the HPI D-School in Potsdam in 2007. He is a renowned expert for design thinking with many years of experience with implementing the process in several areas, including research institutions. He is also a recognized researcher within the field of design thinking himself. In the networking event following the lecture, we will mingle and deepen the discussion about beneficial elements that we could embrace.
Fenster der Wissenschaft (05 001)